Thursday, June 24, 2010

SOS (Save Our Shore)

In case you didn't know it, Louisiana rocks.  

Abita Brewing Co. has announced that they are launching a new brew in July that will be called SOS  in an effort to support restoration of Louisiana's Gulf Coast.  Here's a bit from their site:

Working with the Louisiana Seafood Promotion & Marketing Board (LSPMB), Abita Beer announced that it has established ‘SOS – A Charitable Fund’ that will assist with the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill.

The fund has pledged that 100% of all money raised will go to charity. In addition, the Louisiana Seafood Marketing Board will play an important role in advising where the money can do the most good.

 $.75 from each bottle sold will go to the SOS fund.  Abita was a strong supporter after Katrina with their Restoration Ale supporting the rebuilding efforts after that disaster, and you can count on them to be instrumental in this recovery as well.

Visit their site at Abita SOS to learn more or purchase SOS merchandise.  Also be sure to visit their 5 Ways to Do More page to learn simple ways you can support the Louisiana fishing industry.

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